The Week That Was: May 17, 2012
Today we’re rounding up TWTW with a mixture of mouldy sandwich bags, a Google Street View photo bomb, Facebook billionaires and “Sabotage” kids, bringing to you some of the most fun and extreme PR and digital stories from the week. Enjoy!
Value of Facebook to reach $100bn?
Trading in shares for the social networking giant Facebook is expected to commence Friday, and having recently raised the bar to which it hopes to sell its shares from $28-$35 to $34-$38, it is estimated that this could potentially position the value of Facebook at a cool $100bn!
The company has cited the price hike is due to strong demand; a demand which has lead the potential valuation of Facebook to be worth even more than global giants such as Disney, Ford and Kraft Foods.
However, it’s not all good news for Facebook, as Reuters reports GM is dropping their Facebook ads. Estimated as the US’s third-largest Facebook advertiser, GM’s move is being attributed to low impact of its ads. But rival Ford Motor Co says it’s increasing it’s Facebook spend. Reuters quotes Ford spokesman Scott Monty saying, “You just can’t buy your way into Facebook […] You need to have a credible presence and be doing innovative things.”
Source: BBC News.
For the full story, click here.
Storify translating site into Arabic
A few weeks ago we covered Taghreedat, a group of Arabic volunteers increasing the amount of Arabic content on the web. This week they’re back working in partnership with Storify to make Arabic the site’s third supported language.
For the full story, click here.
Beastie Boys “Sabotage” re-enacted by kids
On May 4th, the world mourned the loss of Beastie Boys frontman, Adam ‘MCA’ Yauch. In a quirky tribute to the Beastie Boys famous music, their most famous video “Sabotage” has been fantastically re-enacted by kids!
For full story and video, click here.
Twitter in your inbox
On Monday, Twitter announced that it will now be sending a weekly summary of relevant and interesting tweets to its users. According to the Twitter blog; “This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter.” The weekly email is set to include a story headlines, and pictures of the user who originally shared the story.
For the full post, click here.
A Google Street View Photo Bomb?
Sure companies enjoy poking fun at their rivals – but Fiat went a step further in Sweden, photo bombing the Google Street View picture of rival Volkswagen’s headquarters. By parking a Fiat outside the VW headquarters right when the Google Street view cameras were out, the Fiat team pulled off a funny online prank that, as Jalopnik points out, will live on for several months until Google updates its street view.
See the photo here.
Anti-theft lunch bags
And finally, sick of your colleagues stealing your lunch? Had one to many Ross Gellar “YOU ATE MY SANDWHICH” meltdowns? Well product designers Sherwood Forlee and Mihoko Ouchi for the. website, have come up with a solution to your problem with these “mouldy” recyclable lunch bags. With green splotches on both sides, the bags are designed to look as if your sandwich has gone bad – the perfect sandwich thief deterrent!
For full story and image, click here.