Our colleagues in the US have put together a fantastic summary of some of the today in the deck below. Here in the Middle East, we’re increasingly focusing our attention on the importance of mobile and how that shapes interaction with our clients’ stories on social media and beyond. Another key trend is the convergence of paid, owned and earned media – something any brand or organization embracing social media today should consider.
Being here in the Middle East we’ve been able to witness history unfold at a rapid pace over the past few months. From Tunisia to Egypt and now Libya, it seems impossible that news can move any faster than it already is. But now Al Jazeera has gone a step further and released a mesmerizing new tool that tracks tweets about Egypt, Yemen, Libya and Bahrain in real time. Apart from being fascinating to watch, it’s also an interesting tool to see topics and trends as they evolve in real time.