The Online Project (TOP) family extends its wishes to all Arabian Bytes on the advent of the Holy month of Ramadan. The Online Project released its second industry report in 2012, which is under the theme of exploring user behavior trends during Ramadan. Our rationale was that the nature of the Holy month, affects the personal and professional schedules of people in the Arab and Muslim worlds dramatically. It all started with Ramadan 2011, when our analysis team, which is tasked with keeping tabs on all activity related to the pages of our clients, noticed an interesting change in user behavior on Twitter.