Last week, one of the leading social media agencies in the Middle East, The Online Project, published what may well be the first report and infographic that answers the question: ‘Who in the Middle East uses Facebook the most?’ Facebook Marketing Why Global Brands Need to Change Strategies in the Middle East View more documents from The Online Project Global brands wanting to tap into Middle Eastern market, with its 300 million inhabitants, the majority of which are youth, are definitely the biggest beneficiaries of such a report.