ArabNet Digital Summit 2013
ArabNet’s signature event, the ArabNet Digital Summit, was held in Dubai this year and had brought together over 100 speakers and 900 attendees in the 3 day conference (June 24-26). An arena where digital professionals and entrepreneurs in the MENA region gathered, the event took place in one of Dubai’s highlighted attractions, the Atlantis Hotel in Dubai’s Palm Island.
The MENA region is one of the fastest growing regions in the digital sector, and the summit didn’t fail to transmit the development and future of the digital industry in the region. Keynote speakers focused on the growing sector of smartphones, the increased role social media plays in the relationship between brands and consumers, and new ways of purchasing products online with e-commerce focused discussions.
Within each day, the summit focused on various factors in the digital business industry:
Day 1 of the event focused on a “Startup Track” where entrepreneurs had the chance to meet investors and possibly create the next big thing.
Day 2 continued with an “Industry Track” that focused on digital opportunities in diverse sectors such as education and banking.
Day 3, held a “Developer Tournament Championship”, where the audience was introduced to the experience competitors from the MENA region had and where they got to show off their coding skills.
Between 24th – 27th of June there were 3,469 Twitter mentions about ArabNet Digital Summit 2013 in the UAE, those mentions received an estimated 6.2 million Impressions. Below are some of the topics discussed during the Summit as seen on Twitter:
3- @nagham: ‘No one likes ads’. Not true; no one likes *crap* ads. Marketers, get your sh*t together & give ppl something worth watching. #ArabnetME (8 RT)
4- @lindseymcd: LinkedIn has over 5 million members in the MENA region. UAE is the biggest regional market with 1 million member’s #ArabNetME (7 RT)
Top Influencers Discussing #ArabNetME:
@Lara (149,984 followers)
@emkwan (33,120 followers)
@DanaAbulaban (11,502 followers)
@DubaiWriter (10,144 follower)
@Kuzbari (3,021 followers)
Key Topics of Twitter Conversation:
E-Commerce: Attendees discussed and shared how online sales are growing rapidly in the MENA region & also discussed stats on how Users are becoming increasingly comfortable buying over the Internet.
Social Media: Panels discussed how social media is a vital part of every brand’s online strategy and discussed social media advertising, research, stats & study cases.
Media & Advertising : Digital has changed the way users consume and interact with media and advertising.
Mobile : Conversations centered on smartphone penetration and usage in the Middle East, and especially the GCC countries & how mobiles and tablets increasingly become the primary point of connection to the internet.
Recruitment: Conversations discussed the improvement and impact online recruitment have achieved.