The Week that Was: Yahoo! Maktoob, Tweetback and Group Buying in the Middle East
It’s that time of the year again. Ramadan is just around the corner and each time I think about it, I have a rush of excitement. The Arabian Bytes team take this opportunity to wish everyone Ramadan Kareem. May this holy month of usher upon you peace, harmony and prosperity.
So, below are some of the top digital stories I would like to share this week:
Yahoo! Maktoob launches richer Ramadan content
Websites in the Middle East are increasingly aware that regionally and locally relevant content is extremely important for the overall offering of the site but at the same time is difficult to procure or generate.
Since Yahoo! Acquired Maktoob.com in 2009 and entered in the Middle East market it has worked on a number of strategic initiatives to support and provide Arabic content. Yahoo! Maktoob this week announced the launch of their newly updated Ramadan website, which will provide richer content as well as provide users with a platform to interact with each other during Ramadan.
Tweetback raises over $** 200,000 in one week**
Last week I wrote about Tweetback, which is the very first of its kind social-media driven initiative to raise funds using Twitter for development projects in Egypt.
It’s amazing to see that in their very first week, they managed to raise $200,000 and according to them have reached 70% of their initial objective.
To read more, please click here.
Group Buying Deals in the Middle East
Group buying deals has been making waves in the Middle East especially among bargain-hunters always looking for a discount and also gives business an opportunity to get instant result, get new customers through referrals and generate huge amount of buzz on and offline.
Investors have shown great interest in the Middle Eastern based group buying companies with Washington-based LivingSocial’s recent acquiring GoNabit and the Jordanian media company Jabbar Internet Group’s recent takeover of Cobone.com.
These companies usually serve as a middleman to sell coupons and vouchers to a variety of products and services from different range of businesses. These deals are sold online with a certain number of hours. Group buying has become an ideal method of getting the best deals online and has injected confidence in buyers.